According to a report by Metro (UK) on Friday, January 9, 2026, Elon Musk’s social media platform X has finally responded to the UK media regulator, Ofcom, following widespread concern over Grok AI generating non-consensual and sexualised images of women. Ofcom confirmed it contacted X urgently and set a deadline for an explanation, which the company has now met, adding that an accelerated review is underway.
The controversy centres on Grok, an AI tool built into X, which users can tag to create or edit images. Since late December, Grok has reportedly produced large volumes of degrading images, including placing women in bikinis or sexual situations without consent. Metro also cited cases where users prompted Grok to digitally “undress” women, including public figures.
UK authorities, including the Information Commissioner’s Office, are now engaging with X over possible data protection breaches. While X has begun limiting some image-generation features to paying users, concerns remain about regulatory loopholes under the Online Safety Act.
Legal experts warn that sexualised deepfakes may amount to serious privacy and data protection violations. Elon Musk has stated that users who generate illegal content through Grok will face the same consequences as if they had uploaded such material themselves.
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